PSP Go Price Drop

There were rumours of a price cut circulating earlier in the month, and after having announced a price drop in the US, this week Sony finally revealed that the price of the PSP Go would be slashed in Japan and the UK.

A year after launching the download only handheld console, it has been somewhat of a sales flop. To boost interest, Sony cut the price in the US from $249 to $199. Similarly Japan will see a reduction from 26,800 yen to 16,800 yen. A price cut from £224.99 to £159.99 would come into effect in the UK from November 1st. As a comparison, their UMD playing PSP-3000 has a retail price of £139.99.

Largely to entice buyers on the run up to Christmas, the reduction of the PSP Go will also fuel competition with Nintendo’s DSi XL. Their slightly larger variation on the Dsi was launched earlier in the year and also currently retails at £159.99.

This also intensifies the rumour that the drop is to make way for Sony’s launch of a PSP 2 some time in 2011, which would compete with Nintendo’s new 3DS, scheduled to launch in spring next year.

Sources: Press Release

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