SMTOWN Paris: Un Grand Succès!

Europe’s first collaborative K-pop concert has been a phenomenal success!
SMTOWN LIVE’s World Tour saw over 12,000 fans from all across the world flock to the Le Zénith De Paris venue to see their favourite bands. For many, it was an opportunity they thought they’d never have: witnessing their idols sing and dance live to the songs they’d only been able to previously watch on YouTube.

Hip girl-band f(x) opened the concert with ‘Lachata‘ and warmed up the crowd for the following acts: SHINee, SNSD (aka Girl’s Generation), Super Junior and TVXQ. The audience was treated not only to performances of hit songs but to collaborations between groups, energetic dance breaks and a comical appearance from ‘Lady Hee Hee.’

The event received considerable media attention, attracting representatives from well-known Korean television stations such as KBS and SBS. And it’s easy to see why, regarding the impressive turnout and fans’ dedication.
When tickets for June 10th’s concert sold out in just 15 minutes, hundreds gathered outside the Louvre to petition for an extra tour date. As a result, SMTOWN extended its visit to the 11th, granting those who had missed out previously a chance to attend.

Furthermore, when popular group SHINee arrived on June 8th, hundreds of Shawols (the collective name given to fans of the band) gathered at the Charles de Gaulle airport to welcome the boys into the country. 
Fans continued to show support by purchasing colourful paraphernalia (hand-held fans, posters, CDs, DVDs and t-shirts), queuing in the rain, starting fan-chants and waving banners and light-sticks.

The S.M. artists appeared to be astounded by the response. Of the European fans, SNSD‘s Sooyoung said: “I was surprised to see them singing along to our songs, but what surprised me the most was that they even knew the cheer chants used by our Korean fans.” Super Junior‘s leader Leeteuk said: “Even before we went to perform, there was a protest for an additional performance. Because I heard that the tickets sold out within 10 minutes, I did have my hopes up. However, when I actually experienced it, it was really beyond my imagination.”

Due to the event’s success, it looks likely that Europe now has a certified place in SMTOWN’s World Tour. It may even mean other record companies will start branching out and touring outside Asia, so UK K-pop fans: watch this space!

Sources: Source 1|Source 2|Source 3

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