Price of Nintendo 3DS to be Reduced From August – Free Games for Existing Customers

Nintendo released a statement today announcing that they “will be reducing the European trade price of the Nintendo 3DS to retailers by around a third from 12th August 2011, as part of a global trade price reduction initiative.

Nintendo say: “There have been times in the past when we have marked down the trade prices for our video game machines a certain amount of time after launch to further accelerate adoption of the hardware, but never in Nintendo’s history have we dropped a system’s trade price so significantly less than 6 months after launch.

They probably forgot that they knocked £100 off their Nintendo 64, two months after it launched in the UK. Still, the 3DS has been out for less than five months, and did see a momentary price drop limited to the Easter period back in April, though even then we predicted that it would see another drop in the coming months.

Upon its launch, Nintendo didn’t set a retail price for the handheld console, instead offering a trade price, leaving retailers to decide how much to sell the 3DS for. Pre-orders started at £230, only to be reduced by many retailers to just under £200. With this in mind, reducing the price by a third means that the handheld console could end up retailing for around £135 – £155 from August.

Also, they may say “global trade price reduction initiative,” but following Nintendo’s quarterly financial results, and a loss of 25 billion yen (£200 million), it could be that they’re in a spot of trouble. Nintendo attribute the loss to promoting the 3DS as well as developing the Wii U.

The price drop is not just confined to Europe. In Japan the 3DS will be reduced from 25,000 yen (£196) to 15,000 yen (£118), the US will see the price knocked down from $250 (£153) to $170 (£104), and in Australia it will fall from AU$350 (£236) to AU$250 (£169).

For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now,” said Nintendo of America President Reggie Fils-Aime. “We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games.

Those of you that already have a 3DS probably aren’t too happy with this news. “We are aware this may cause you, the loyal fans who supported Nintendo 3DS from the beginning, to lose trust in us,” say Nintendo. “This is not our intention in any way.

To show their fans just how grateful they are, those of you that already own a 3DS will be entitled to download 10 NES games AND 10 Game Boy Advance games from the Nintendo eShop for free from September, as part of their Ambassador Programme. That’s 20 games in total for FREE. All you have to do is connect to the Nintendo eShop at least once before August 12th, at which point you’ll be automatically registered in Nintendo’s Ambassador Programme.

The games confirmed so far include NES titles such as Super Mario Bros., Donkey Kong Jr., Balloon Fight, Ice Climber and The Legend of Zelda. The Game Boy Advance games include Yoshi’s Island: Super Mario Advance 3, Mario Kart: Super Circuit, Metroid Fusion, WarioWare, Inc.: Minigame Mania and Mario vs. Donkey Kong.

Nintendo state that “these games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on Nintendo 3DS in the future.”

With the reduction, will you be purchasing a 3DS now? How do those of you with a 3DS feel about the price cut and free games?

Source: Nintendo

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