GAME to brace itself for administration

GAME Group is now believed to be on the cusp of administration, after the company’s CEO Ian Shepherd informed senior staff that they have just two weeks to turn its fortunes around.

GAME Group, which owns both GAME and Gamestation, started a fire sale of pre-owned stock yesterday to help keep them afloat. Advertised as a “Spring Clean” some games have seen huge discounts and are marked down as low as 98p. A reduction on pre-owned consoles began today, where a Nintendo Wii can be picked up for under £40.

This comes after the recent news that their stores won’t stock EA’s big blockbuster title Mass Effect 3, which according to one GAME worker, was a decision that stemmed from GAME and not EA. Nor will their stores stock EA’s FIFA Street and Tiger Woods PGA Tour 13.

The rumour that’s currently circulating is that maybe their American counterpart GameStop will buy them out, but so far they only appear to have shown an interest in their stores across Portugal and Spain.

Walking in my local Gamestation today, there was plenty of pre-owned stock stickered up at new low prices. Amid this was a strange air of optimism as on the shelves were placards informing customers that they could still pre-order Max Payne 3. However, the biggest hint came when chatting to the staff, advising me to use up all my points on their Elite Reward Card scheme, because “they won’t be worth anything in the long run.”

Is this finally the end of the high street video games retailer?

Source: Bordersdown | MVC | The Independent

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