Universal’s Battleship to fight for Moments Worth Paying For

The Industry Trust for IP Awareness have joined together with Universal Pictures UK to help fight film piracy with their Moments Worth Paying For campaign.

Universal have allowed footage from their upcoming blockbuster Battleship to be featured in a 30-second advert, effectively showing how a full scale attack on an alien threat and a close-up of singer turned actress Rihanna is enough to leave you open jawed and spilling your popcorn; essentially a moment worth paying for! The campaign will also be backed by a set of posters across the UK.

The ad was produced by Universal and has recently begun playing in front of the latest films, so chances are that you may have already viewed it during a recent trip to the cinema. It is the first of a series of title specific adverts that you can expect to see more of, designed to raise the issues surrounding copyright infringement in film as well as reminding us that the cinema experience is worth every penny.

 Battleship opens across the UK on April 11th.

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