J. J. Abrams Trailer Causes Internet Stir


A few days ago, a short and enigmatic clip was released into the wilds of the internet by superstar film director J. J. Abrams. At just one minute long, and featuring a cryptic voiceover, this mysterious video certainly stands apart from the current trend for over-long trailers that give away entire movie plots.

J. J. AbramsA lot of questions have been raised, but no answers have yet been given, so speculation naturally abounds. Whilst a generation accustomed to information overload might well find these mind games a little frustrating, there’s definitely no denying that this is one clever marketing tactic: however much you recognise the ploy, the temptation to guess and discuss the possibilities is virtually irresistible.

Plenty of theories have been cropping up, the most plausible of which seems to be that it’s a teaser for a new novel titled “S.” on which Abrams has been collaborating with Doug Dorst, author of Alive in Necropolis and The Surf Guru. The book is set to be published by Mulholland Books (an imprint of Little, Brown and Company), whose website gives the following synopsis:

“At the core of this multilayered literary puzzle of love and adventure is a book of mysterious provenance. In the margins, another tale unfolds—through the hand-scribbled notes, questions, and confrontations of two readers. Between the pages, online, and in the real world, you’ll find evidence of their interaction, ephemera that bring this tale vividly to life.”

Doug DorstPerhaps the strongest argument for this option is a short line at the end of Mulholland’s article about the project, which says that, “Abrams’ production company, Bad Robot, will be promoting the book leading up to and at publication time”. Notably, the trailer above features Abrams’ Bad Robot branding.

Another reasonably strong contender is an upcoming NBC television series called Believe, which is scheduled for release early next year. This series, co-created by Abrams and fellow Hollywood big shot Alfonso Cuaron, will feature a girl with supernatural powers and a death-row prison inmate, freed in order to protect her. One reason this idea seems less credible is that a far more clear and detailed trailer was released for the series three months ago, which is very different in tone and style, but either way, it seems the jury’s still out.

Meanwhile, the voices have been fairly well unanimous on what it’s not likely to be: almost no one thinks it’s a Star Wars movie, and it’s certainly difficult to see how something like this would fit into the Jedi universe. It’s also probably safe to assume that it’s not another Star Trek  film, or even a Lost spin-off, despite the use of the word “lost” in the voice-over. Still, who knows, perhaps we’ve been deliberately put off the scent, and the answer is really simpler than it seems…?

Soon we will know.


What are your thoughts on the trailer? Do you have any interesting theories of your own? Are you finding the suspense enticing or frustrating? Let us know in the comments below!

Sources: TIME Entertainment | The Mary Sue | The Mail Online | Mulholland Books

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