The First TV Advert for the Xbox One

Xbox One TV Advert (Skype NFL)

The first TV advert for the Xbox One was shown in the US and also uploaded on the Xbox YouTube channel. Interestingly it doesn’t feature any videogames.

For now, Microsoft want people to know that you can use their console to Skype with your friends while using their enhanced NFL app for fantasy football. 

Microsoft are aiming to promote how the Xbox One is not just a videogames console, but a complete home entertainment unit. So the overall lack of videogames here would suggest that this advert is geared more towards someone that is not exactly a die hard gamer, rather an NFL fan interested in exclusive content and fantasy football. Notably Microsoft has chosen to launch this advert on the weekend that the new NFL football season starts in America. 

What do you make of it? Do you see their first advert as an ill-advised move or a clever tactic?

The Xbox One is released on 22 November.

 

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