CBS Boss Unashamedly Admits New Star Trek Is A Ploy To Boost Its VOD Service

While some fans may have thought that launching a new Star Trek series on a VOD service in 2017 was a bit of a slap in the face for a venerable franchise, CBS boss Leslie Moonves reckons that they should be proud that their show is considered strong enough to be chosen to boost CBS All Access.

Enterprise

Promising that the new series will be a “world-class effort that will make all Star Trek fans proud,” Moonves unashamedly told reporters during a press call on Tuesday that Trek was being used make sure that the CBS All-Access service will “live long and prosper”.

“A lot of conversation went into what we were going to do with Star Trek,” he said. “All Access is very important.”

CBS is an important supplier of “second-window” content (shows that have already aired on main channels then licensed to streaming services for on-demand viewing) for services like Netflix and Hulu and will continue to be so, but CBS All Access will also make them competitors with those services in terms of generating original content.

“We remain a good partner for Netflix and Hulu,” said Moonves. “Star Trek is a family jewel; it’s an important piece of business for us as we go forward. We’re looking to do original content on All Access and build up that platform. All Access will put out original content and knowing the loyalty of Star Trek fans, this will boost it… There’s about a billion channels out there and because of Star Trek, people will know what All Access is about.

Noting that all previous Trek series still perform well in terms of on-demand streaming, Moonves added: “Star Trek is a huge international franchise. Our international distribution guy is going crazy; he can’t wait to get out to the marketplace and sell that. Right away, we’re more than halfway home on the cost of the show from international alone. The risk is small in seeing the track record. We think it’ll be great and bring in a lot more subscribers. We’re really excited about it.”

So, Star Trek… Boldly seeking out new streaming revenues. Didn’t Gene Roddenberry foresee a money-less future? Still, it being a cash cow means more Trek, then qapla’!


 

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