Development begins on Transformers online game

Transformers Logo

Hasbro have recently announced that it has signed a strategic development agreement with Jagex ltd to create a new online game together based on the TRANSFORMERS brand. The agreement says that the companies must launch the TRANSFORMERS online game in 2012 in North America, Latin America, Europe, New Zealand and Australia.

Millions of users currently play the 40 games that Jagex owns and the multi award winning UK based company is one of the largest independent game developers and publishers in the world. Jagex’s flagship game, Runescape, is the most popular massively multiplayer online game in the world with over 10 millions active accounts being used each month.
The company has also produced a number of successful iPhone games including BounceDown, StarCannon, and Miner Disturbance.

The TRANSFORMERS brand has developed a huge fanbase over the 25 years that it has been in existance, most recently with the help of the films but also through action figures, computer games, comics, television and more.

Similarly, Hasbro have also been a highly successful brand through toys and games, television, films, computer games and a comprehensive licensing program.

Speaking of the strategic development agreement, Mark Blecher – the senior vice president and general manager of digital gaming and media at Hasbro said, “Hasbro’s decision to align with Jagex speaks to the quality of their award-winning development and publishing team that boasts an outstanding track record of delivering innovative and fun online games capable of reaching millions of gamers across the globe,” he then went on to say, “We are extremely excited to create a dream team that combines TRANSFORMERS brand stewards with Jagex development experts to deliver an epic TRANSFORMERS gaming experience to fans in 2012.”

An equally pleased Mark Gerhard – CEO at Jagex Games studio said, “TRANSFORMERS is one of the most iconic brands in the world and we are delighted to team up with Hasbro in order to bring our shared vision to reality,” he then continued by saying, “There is a huge appetite for an online TRANSFORMERS game and we will utilize every bit of our development and publishing expertise to deliver a dynamic and action-packed game that TRANSFORMERS fans will find irresistible.”

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