LOVEFiLM’s WatchNow service launches with Oregan’s Onyx browser


LOVEFiLM – Europes biggest subscription service for streaming movies and TV, and sending DVDs by post – have launched their WatchNow video service using Oregan networks’ Onyx media browser.

The partnership with Oregan Networks – the leading developer of media browsing technologies for connected TVs – will allow LOVEFiLM to broaden their service distribution to new connected devices such as Cello iViewer televisions and Digital Stream DPS-1000 set-top boxes.
The WatchNow video services simplifies the service delivery and uptake across further internet-connected devices for users, and utilisation of advanced internet standards will enhance the user experience, interactivity and personalisation of LOVEFiLM’s streaming service on living room devices.

LOVEFiLM’s WatchNow application will be available as preinstalled onto newly manufactured TVs and Set-top boxes and can be obtained as a remote upgrade to existing devices.

Thousands of films and TV episodes are already watchable online with the LOVEFiLM player and via internet connected devices including SONY and SAMSUNG TVs, and recently, the Playstation 3 games console.

Speaking of the new partnership, the CEO for LOVEFiLM, Simon Calver says, “This agreement is another significant step forward in our strategy to offer the LOVEFiLM service through as many internet-connected devices as possible, enabling us to deliver thousands of films and TV shows to our members. Oregan and LOVEFiLM have combined their leading technologies and content to create an application for an open platform meaning that we now have the ability to easily – and quickly – offer the LOVEFiLM service through even more internet-connected devices in the future.”

The Vice President of Market Strategy for Oregan Networks, Milya Timergaleyeva, commented, “LOVEFiLM is a long-anticipated addition to our Onyx media browser offering, and we look forward to working alongside LOVEFiLM to grow an already successful service by providing an app that will further open up consumer choices and variety of entertainment.”

In July 2010, the US-based company, Widevine was named as LOVEFiLM’s preferred provider of digital rights management (DRM) to extend its digital content. The technology has worked to provide viewers with the ultimate home entertainment experience, and thanks to adaptive streaming and virtual-DVD like trick play, videos have remained secure and at the best quality possible.

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