Morning Musume’s New Single Review

Fans across the world are eagerly awaiting the release of Morning Musume’s new single, Maji Desu ka Ska!. This is their first single of 2011 and the first to feature the ninth generation; pushing anticipation even higher. So will the new single stand up to its expectations?

Morning Musume are Japan’s leading all girl group in the performance industry, racking up over 179 million sales with forty four singles over fourteen years! They are known for their fluctuating line ups, with members joining and graduating every year. However, the group has remained with a stable line up for the past three years, making the addition of four new members (Fukumura Mizuki, Ikuta Erina, Sayashi Riho, and Suzuki Kanon) a big occasion for fans. The group has seen a drop in their sales recently, so manager Tsunku is hoping the ninth generation will bring a new revenue of fans.

Earlier this week the music video (or PV) of Maji Desu ka Ska! was released; consisting of the generic dance shots and solo shots. The dance shot is just as hyper and animated as the song, and the energetic solo shots work just as well. The new upbeat style fits with the newer members, whilst still suiting the older ones. Similarly, the dance shot shows the recent generation dispersed within the older girls, creating a unity between them.

The theme of the song is uplifting and carefree, complimenting the bright block colours and childish stage manner, showing the hopes that Morning Musume will keep performing into the next year. Many fans are especially pleased with the distribution of lines, as every member is given a solo part; a very different story to the earlier songs dominated by just two or three girls.

If you were a fan of the more serious Morning Musume, this definitely isn’t the song for you. But by just watching this music video, one cannot help but smile. It is unlikely the group will match the success of their best selling single, Love Machine, that sold a staggering 1,646,630 copies back in 1999, but it is still probable that Morning Musume will top the charts yet again next week.

Click play below to watch the video and do not forget to add your comments too!

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