World Wrestling Federation Announce Major Shake Up.

Earlier this month wrestling heavyweights WWE announced a new business model that is set to shift the focus of the company in a new direction.  The kings of sports entertainment are set to entice new audiences with a range of entertainment based shows to be broadcasted on the upcoming WWE Network, expected to launch stateside within 12-18 months.  Chairman and CEO of the international company, Vince McMahon, has suggested this shift towards entertainment better reflects the direction the company is taking and that the production of new scripted and unscripted shows will provide new opportunities outside the ring.

True to WWE style a massive national advertising campaign will accompany these changes and for those who witnessed Wrestlemania earlier this month, the tag ‘Bigger.  Badder.  Better’ will already be familiar.  Whether or not this slogan will ultimately ring true is a matter only time will settle, what is apparent however is the upset this marketing shift may cause amongst WWE diehards.  This new initiative promises a significant investment in a new talent division – headed by none other than wrestling top dog Paul ‘Triple H’ Levesque – with an emphasis on worldwide recruitment, training and character development.

With rumours of massive cuts within the current WWE roster, this division is set to help identify new talent and mould these characters into Superstars and Divas that will carry this new entertainment niche forward.

Whether this is a much needed innovation or an act that will alienate many, it seems WWE as we know it is reaching the end of another era.

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