Hello Kitty to suit up as DC Comics Superheroes

Hello Kitty and DC ComicsWarner Bros. Consumer Products, along with DC Entertainment, and Sanrio have announced that they will be partnering to license a new brand collaboration featuring Hello Kitty officially donning the guise of superheroes from the world of DC Comics.

Get ready for the likes of Kitty of Steel. The super heroic Hello Kitty will be suited up as iconic characters, including Batman, Superman and Wonder Woman, and is set to appear on a range of products from 2014, such as accessories, footwear, stationery, publishing, promotional items and food products.

“Hello Kitty is an inspired choice for a momentous co-branding that will expand the reach and appeal of both DC Comics Super Heroes and Sanrio properties,” said Brad Globe, president of Warner Bros. Consumer Products. “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics and we know the collaboration will thrill fans of both properties.”

Roberto Lanzi, Operating Officer of Sanrio Co., Ltd said how “character crossovers have been a classic Hello Kitty spin off for years and our fans are always in search of the latest collaborations. We are sure that this project will soon create a new collection fever.”

It probably won’t be long before we see the Justice League of SanrioTown.


Source: Licensing.biz

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