New UK anime distributor Animatsu Entertainment launches

Animatsu_LogoAnimatsu Entertainment has launched today, a new specialist UK distribution and production company, focusing on Japanese anime films and TV series. Plus they already have anime titles confirmed and more on the way.

Led by Jerome Mazandarani as COO and Andrew Hewson as Marketing Manager, they were both two key players behind the last ten years of success at Manga Entertainment. They are now bringing that experience with them to Animatsu.

“Animatsu combines our experience in marketing anime and other cult film and television brands with our enthusiasm for the modern pop culture fan scene,” says Jerome Mazandarani. “Animatsu really is a fan driven enterprise.”

“We can’t exist without anime fans,” adds Andrew Hewson. “In an age where there’s so much content readily available on so many different platforms, we have to cut through all of that and justify why people should invest in one of our titles. We’ll be handpicking and curating a collection that we hope fans will be proud to own.”

Building upon Jerome’s expertise in anime licensing, Animatsu will be acquiring all rights for the UK and Ireland. They will also explore acquiring distribution rights on a wider European basis, working with other experienced distributors in the territory. Moreover, Animatsu will assist Japanese and international anime filmmakers to develop and produce new films and TV series for the international market. In this context Animatsu has secured industry investment and acquisition funding.

March 2015 will see the first new titles from Animatsu, released on Digital Download, DVD and Blu-ray. This includes the first home video launch of the live action film Halo: Nightfall, sequel to last year’s Halo: Forward Unto Dawn. Nightfall tells the story of legendary manhunter Jameson Locke and his team as they are caught in a horrific biological attack. From executive producer Ridley Scott and director Sergio Mimica-Gezzan, Nightfall will be released through a joint partnership between Animatsu and Anchor Bay Entertainment on 16 March.

Animatsu have also recently closed a UK license deal with Sentai Filmworks for eight brand new anime licenses that include Blade & Soul, The Comic Artist and His Assistants and Chaika the Coffin Princess. They are also in advanced negotiations on a number of other high profile licenses. More news and titles that they have acquired will be announced in the upcoming issues of Neo and MyM magazines, both out on 22 January.

Animatsu has entered into an exclusive sales and marketing partnership with Manga Entertainment. Manga will provide Animatsu with key backend services including sales and distribution while Animatsu will handle all marketing and brand management for both companies.

“Animatsu is the realisation of all of the exciting things I’ve wanted to do with anime and special interest licensing over the years, including developing a successful digital sales model for anime brands,” says Jerome. “I am delighted that in addition to launching our own label we will also be able to continue working with our friends at Manga and help them to consolidate their position as the largest anime distributor in the United Kingdom.”

“If you like what we did while we were at Manga Entertainment you will love what we are going to do with Animatsu,” adds Jerome. “That includes a huge presence at UK comic cons, an evolution of our social media activity and much more.”

The official site will appear at animatsu.com, but in the meantime you can follow them on Twitter at @AnimatsuEnt and on their Facebook page.

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