Paramount Announces Hasbro Movie Shared Universe: GI Joe, Micronauts, Visionaries, MASK & ROM

There’s a new shared universe on the way and it’s full of Hasbro toys that aren’t Transformers. Paramount, which has been bringing Hasbro’s robots in disguise to the big screen since 2007, has announced that it’s going to be creating a shared universe based on some of the toy company’s other most famous lines: GI Joe, Micronauts, Visionaries, MASK and ROM: SpaceKnight.


Paramount has already produced two GI Joe films – GI Joe: The Rise of Cobra (2009) and GI Joe: Retaliation (2013) – while recent reports indicated that work was already well underway on the development of a third GI Joe movie and a Micronauts movie. Akiva Goldsman (Lost In Space, Batman & Robin), who was recently heading up the writers’ room plotting out the future of the Transformers movies, was revealed in November to have moved onto a similar role on GI Joe and Micronauts. Presumably Goldsmith will now be working on the entire Hasbro shared universe. The new film series will be jointly produced by Paramount and Allspark Pictures, Hasbro’s film label.

“Paramount and Hasbro have had a longstanding relationship and we’re proud of the success we’ve enjoyed on the Transformers and GI Joe franchises,” says Brad Grey, Paramount chairman and CEO “We’re excited to grow our agreement and make even more movies based upon these popular and powerful Hasbro characters and their worlds.”

“Hasbro and Allspark Pictures put storytelling at the centre of everything that we do,” adds Hasbro boss Brian Goldner. “These brands are filled with memorable stories and vivid characters, and this universe creates a framework for how they will become interconnected. Extending our partnership with Paramount allows us to continue our long-term strategy and overall vision to build dynamic worlds for all of our brands, and we are thrilled to collaborate with them as we develop these properties.”

ROM was toy robot originally created by Parker Brothers whose back story was significantly expanded when he earned his own Marvel comic book series in 1979. The Marvel version of ROM was actually a cyborg, a human who volunteered to become the silver “Space Knight” to defend the planet Galador from Dire Wraiths.

MASK stood for Mobile Armored Strike Kommand, who fought VENOM (Vicious Evil Network of Mayhem). It was developed as a joint toy line  (by Kenner) and cartoon in 1985, but the toys were far more successful than the TV version.

Visionaries: Knights Of The Magical Light launched in 1987 with a toy line, comic and cartoon series (another one-season wonder). This bunch had holograms on their chests and staffs to represent their supernatural magic abilities.

The Micronauts were originally launched in Japan as Microman, and were imported into America and rebranded by Mego Toys in the mid ’70s. Once again, a (fantastic) Marvel Comics series helped flesh out the back story of the Micronauts as tiny heroes from a sub-atomic universe. So the “Ant-Men” of this franchise, then.


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